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Free Your Pits Manifesto

7U6A0009 7U6A7322Photos by Roxie Hunt and Elizabeth Suman

To all the babes.

We are Roxie Hunt and Rain Sissel, writers for How-to Hair Girl, a DIY hair empowerment blog, and leaders of the Free Your Pits Movement. 

 Four months ago, I (Roxie) publicly came out as a woman in the beauty industry with hairy pits and told the story of how pit hair has inspired me to make more conscious choices for myself.


 A month later, we colored Rain’s pits as a creative experiment and as a celebration of not only body hair but of all women making conscious and bold decisions for themselves.


Today, this experiment becomes a movement. We would like to use our pits to start an evolving conversation about feminism, identity, body positivity, judgement, acceptance and freedom of choice.


Our goal is to use this demonstration of personal choice and expression to help broaden and challenge the standard of “beauty” in a society that already places way too many harmful standards on women.

We aim to steer this standard towards a celebration and acceptance of our unique differences and away from the existing cage that restricts us and causes us to wrongfully judge each other.

Today we ask you to join us in this effort by being true to yourself, whatever that might mean. Whether you shave or not, women should be allowed to make decisions about their bodies without judgement from others. And, women making these decisions about their bodies should not be something exploited by the media. What we need is encouragement, not judgment.We greatly appreciate this opportunity to discuss how important it is to be true to yourself and to love your body, but we also recognize that women making conscious decisions about themselves should not in any way be shocking. We aim to normalize the concept of body hair on women and help others embrace their own if they so choose.

We are not the first women and certainly won’t be the last to embrace our body hair, and we thank all of the amazing women who have joined us in this effort, past and present.


Please join us in spreading this movement by sharing this post and taking a picture of your armpit, whether hairy, bald or blue, and sharing it on your social media with the hashtag #freeyourpits.

Here’s to you being you, whatever that might be, and for inspiring and encouraging others to do the same. We love you for it!If you want to check out more articles that feature the Pit Dye Experiment, feel free to use this list as a reference. We ask you to join us by leaving comments and sharing your thoughts and stories in the comment sections of these articles if you feel so inclined. Please help us make the Free Your Pits Movement a reality by referring to it in comment sections and dropping the hashtag #freeyourpits.


More to come. Thanks for being a part of this with us.


xoxoxox, Roxie and Rain

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  1. rick

    lady’s that don’t shave there armpit’s are hot

    1. roxie.hunt Author


  2. sven

    armpit hair on a beautiful girl or woman looks very cute and sexy. but i prefer dark natural color dyed ones.

  3. SuperSaiyan

    Hair woman are sexy. I like natural pits without paint more.
    I love woman who have hair as much as man the more hair the better she looks.
    I dont know why but shaved woman are nothing for me.

  4. Pêlo direito de escolha | O ContraMão

    […] o objetivo de empoderar as mulheres, as blogueiras americanas Roxie Hunt e Rain Sissel iniciaram o Free Your Pits Movement (“Movimento Liberte suas Axilas”, em tradução livre). O movimento surgiu em novembro de 2014, […]

  5. Oliver

    This is a stupid fashion trend, any social aspect is bullocks.
    Where are the fat people? Where are the guys?
    If this is about fighting beauty norms then why (have to) dye? Why not natural?

    All ‘spokespersons’ are above average stereotype hipster or hippie chic girls.

    Some people in a dye producers marketing office is laughing their asses off about this…

    1. Oliver

      BTW… I like natural people and don’t care if their armpits are grown or shaved…
      This is purely about becoming instrumental sized and a so called ‘movement’ that is nothing more than a trend of the summer pushing bright dyed hair everywhere. (No objection to that, but please, without ‘Manifesto’)

      “Mermen” anybody?

  6. […] Freeing one’s pits though is not just the privilege of the privileged thanks to the ‘Free Your Pits‘ campaign conceived by Roxie Hunt and Rain Sissel which endeavours ‘to normalize the concept of body hair on women and help others embrace their own if they so choose’. Discover more about the project here and here. […]

  7. Hookup Apps

    Thank you for an excellent blog. And thank you a lot for giving everyone remarkably brilliant opportunity to read from this site.

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