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Pits on The Today Show, our response to Kathie Lee and Hoda.



Hey Babes! To the surprise of Rain and I, the LA times featured our Dye Your Pit Hair post from Offbeat home/life in their style section two days ago. This felt like a big win for body hair.

Yesterday, Kathie Lee and Hoda of The Today Show provided some pretty rude commentary (starts at 4:05) about the concept of women with pit hair and why a person would waste time coloring, let alone growing it out in the first place. They used the word “freaky” to describe and mock this concept while drunkenly grasping for words to explain their feelings. Honestly, this also felt like a big win for body hair, and here’s why.

Rain and I wanted to share a public response to the press coming from the Today Show and offer Kathie Lee and Hoda an opportunity to have a constructive dialogue on this topic if they so choose:

“What I would like to say on behalf of myself is that as a woman, I have opted to exercise my freedom to choose the so called “freaky” things I do to my own body, and I feel like this is an important message to spread to other women. Trust your gut. Do what feels right to you. Experiment and don’t judge each other.

We are stoked on the free press, glad the concept of celebrating body hair is finally catching on, and want to stress the fact that the Pit Hair Movement is about much more than pit hair. It is about empowering women to celebrate their bodies, in whatever way they choose.

Kathie Lee and Hoda, we clink our glasses to you for recognizing our efforts, and offer you a challenge: why not grow out your pit hair, color it, and join the pit hair revolution before you judge others. Don’t knock it till you try it. Hell, I’ll even dye it for you!”

– Roxie Hunt

“Kathie Lee and Hoda, I am honestly pretty bummed out by the way you chose to react and comment on this particular trend. As the girl in the tutorial – you know, the one with the “freaky” blue armpits – I am upset that you decided to make fun of my body hair instead of using your public forum to create a constructive dialogue amongst women. This would have been a great opportunity to discuss our society’s deeply disgusting preoccupation with not only women’s body hair, but women’s bodies in general. I would hope that by now we are all aware that our society’s beauty standards are absolutely ridiculous and incredibly harmful. This kind of injustice is what we should all be talking about and fighting against!

I am being true to myself and I love my body. Shouldn’t that be enough? It’s not up to either of you to police what’s acceptable for other women to do to their own armpits. If you want to shave, shave! If you don’t want to shave and you want to dye your armpits blue, go for it! Also, what the hell. Why is this even newsworthy? Is the fact that a woman is in control of her own body really that shocking? Especially in 2014? Let’s talk about something important. I am definitely not the first person to have colored my armpit hair, and I wont be the last, that’s for sure.

Rain Sissel

On that note, let this help inspire us all be more thankful for our right to make choices. Happy Thanksgiving

xoxo, HTHG and Rain Sissel #pithair #pitcrew #dyedarmpits


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  1. ana

    wow they infuriate me… so much so that i m going to be quiet before i say things that are as narrow minded as they are…i love your colored armpit hair. it s beautiful.

    1. roxie.hunt Author

      Thank you so much. Glad to have you as a reader:)

    2. roxie.hunt Author

      Thank you for this comment. It is always good to think twice before passing a judgement. Their reaction definitely taught me that as well!

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